An impression of my future trend presentation for “the Bridge” in Sweden a conference that pushes humanity forward by linking science and business. With respect for the earth and people as the lead for future consumer behaviour, leading to the end of consumerism, the end of the high numbers, new immaterial consumer demands, on product and above all company level. New technology’s that connect multilevel inter-disciplinary trends and finally pushes local production. The acceptance of wrinkles and the 3rd gender result in authentic people and blurring marketing groupsext