Antoinette van den Berg
Trend Forecaster, Art Director, Speaker.
It’s Definitely Cool to Be Old The Hottest Trends from the In-Cosmetics in Paris
When Antoinette van den Berg, Founder of Future-Touch announced at the in-cosmetics 2014 show that the industry will see the end of anti-ageing products and that “it will be cool to be old”, her comments were met with smiles of disbelief.
At this year’s show, Antoinette was back with proof that her predictions were not as outlandish as they seemed. Older models, such as Helen Mirren and 94-year old Iris Apfel, are defiantly representing beauty brands and Antoinette thinks there will be more.
“Plastic surgery is creating a beauty ideal that makes women all look like Barbie dolls with eyes and lips that are too big and out of proportion. Icons like Donatella Versace end up looking foolish.”
The change is already happening, according to Antoinette: “We are starting to see a blur of marketing groups and a move away from extreme beauty to something more authentic.”
Trend Forecast: Antoinette van den Berg / Textbased on presentation by Antoinette van den Berg at Incosmetics Paris: Imogem Matthews /Photo Art Director: Antoinette van den Berg Model: Mayke Stribos / Photography Renata Chede